Seller's Guide

Preparing for a Successful Home Sale

Preparing for a Successful Home Sale


We realize that you have a choice when hiring a Real Estate Professional to help you sell your home. We truly appreciate the opportunity to present our proven approach, and the results we have achieved for our clients As your Realtor, there are several services you can expect us to provide, including:

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  • Accurately pricing your home.
  • Enhancing the perceived - and real-value of your home, enabling you to command a higher asking price.
  • Providing unmatched marketing including professional photography, video, print and social media.
  • Securing a qualified buyer within your specific time frame.
  • Helping you avoid common pitfalls
  • Honesty, Integrity and Quality - these are the principles that guide us, and they cannot be compromised.
  • Regardless of the price of your home, when you hire us as your Realtors, both you - and your home - will be prepared for a successful sale.
  • We set high standards for ourselves, and exceeding expectations is always the goal.
Experienced • Determined • Professional


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  • Top 5% of All Agents at Lang Realty
  • Emerald Award Winners 2020
  • White Glove Customer Service
  • 10+ years of Real Estate Experience
  • Unparalleled Marketing Strategy.
  • 100% 5-Star Client Testimonials

Certified Luxury Home Marketing Specialist (CLHMS)™ - Designation for superior performance in Luxury Home Marketing.

Million Dollar GUILD™ - Board recognition for multiple sales above one million dollars.

Real Estate Negotiation Expert (RENE) - Certified in the art and skill of complex Real Estate Negotiations.

Bachelor of Science in Business Administration, Concentration in Finance and Marketing

• Only 32% of REALTORS® hold Bachelor Degrees


In addition to the services we've covered, you can expect us to provide the following:

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Take/maintain control over all necessary parties to the sale and provide you with attentive, one-on-one service. We are committed to proactively driving the entire process forward on your behalf, ensuring that all parties involved in the transaction (i.e. the buyer's agent, lender, inspector and/or appraiser, HOA/Condo Association, and title/insurance companies, etc.) are doing their jobs, so that nothing is left to chance, and to ensure that all potential issues are handled in advance, thereby ensuring the most stress-free process as possible. The responsibility of managing the sale of your home is never left to chance or passed off to anyone else.

Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

Assistance negotiating offers, terms, contingencies, inspection items, and appraisals.

Reviewing the contractual and closing documents to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

List Your Home With Us!

List Your Home With Us!


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Unbeatable Visuals

The Success is in the Story, and here's how we tell it:

  • Professional High-Resolution Home Photography  - as many full-screen, meticulously edited photos that are needed to portray the home's entire compelling story.
  • Professional High-Resolution Community Photos   - as many full-screen, meticulously edited photos that are needed to paint the picture of the entire community, its premier amenities, and its breathtaking location.
  • Professional High-Resolution Aerial Drone Shots -  additional 6-9 jaw-dropping aerial photos, same size and quality as above.
  • Professional Videography. - interior & exterior walk through of the entire home, plus drone aerial footage of the entire community, it's surrounding location, and nearby landmark destinations.

Walk-Through Video Tours

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A few fun and noteworthy facts!

  • Listings with professional photography on average receive 118% more online views and sell 63% faster.
  • Listings with Drone Photography on average sell 68% faster than those without.
  • Real Estate Listings that include a video on average receive 403% more inquiries than those without. Only 10% of real estate agents use video for their clients.
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Next-Level Marketing

We have an 8-Week Marketing Plan available upon request which shows you how we aggressively market your home online across all digital platforms! Here are just some of the highlights:

  • Full coverage across all social media platforms - Facebook, Instagram, YouTube, LinkedIn, etc.
  • Paid Facebook advertising - no cost to you.  The average age of a Facebook user is currently over the age of 55.
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  • Targeted email campaigns to South Florida Realtors & well as 400 Lang Realty Agents and Reverse Prospecting to Active Realtors on the MLS
  • Print Mail Ad Campaigns. Large Luxury Postcards showcasing your listing to neighboring communities
  •  Your Listing advertised for 3 straight months in The Palm Beach Post or The Sun Sentinel, Residence Section - the Top real estate publications in South Florida in their respective locations.
  • Lang Realty has been the #1 Real Estate firm in Listings & Sales in South Florida for the past several years running. Having your listing highlighted on the Lang Realty website will automatically showcase it to thousands of potential buyers who already know and trust our name.
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Expert Negotiations

Alyse and I are both trained and certified as Real Estate Negotiations Experts, and we both proudly bear the 4-letter designations and the sales successes to prove it

  • We are NAR-Certified at the REBI Institute as Real Estate Negotiations Experts (RENE).
  • We consistently sell above our competition, and the numbers just don't lie. We have proudly achieved a 98.2% List-to-Sell Ratio (as compared to the Industry Average of 90%).
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Seller Satisfaction

You don't need to take our word for it. Our past clients are our greatest advocates. Please see our Customer Testimonials

We would absolutely love this opportunity to work with you and show you everything we're capable of.  And of course, we would also concurrently happily assist you in finding exactly what you're looking for in your future new home.

Please do not hesitate to reach us or respond with any questions.

Know Your Home's Value

Home Valuation

Work With Us

Justin and Alyse are dedicated to delivering boutique, personalized service with an exemplary attention to detail.

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